Well, this is a great way to alienate customers!

Patrick Couderc, the UK managing director of the Herve Leger by Max Azria brand famous for its figure-clutching bandage dresses, has recently come out and said that the tight frocks shouldn't be worn by "voluptuous women" who have "very prominent hips or a very flat chest."

Sleeveless Herve Leger Nude Stacked-Fringe Dress

Women with voluptuous bodies are the ones making these dresses look good, sir!

Open your eyes!!!

He also advises that "fat" and "older" women refrain from wearing the style as well:

"You women have a lot of problems. You will lose the plot. You will come and you will put a dress on and you'll be in front of the mirror, like, 'Argh, I'm so fat.' Yes, you have a 12th of an inch around your stomach, it's not really a disaster, and what you're not noticing is that your cleavage is about two inches too low because you are 55 and it's time that you should not display everything like you're 23."

How about just letting women wear whatever they want and keep your uncharitable thoughts to yourself?

But Mr. Couderc had one more gem to add:

"If you're a committed lesbian and you are wearing trousers all your life, you won't want to buy a Leger dress. Lesbians would want to be rather butch and leisurely."


Smarter people working for the brand have already released a statement refuting these comments:

"The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination."

Sounds like Patrick is going to get a talking-to!